The process we use with every client, from the first diagnosis to work in production — no shortcuts, no generic packages. The NEXO Method is tailored project by project.
Notice
Diagnosis & X-Ray
Audit of the current digital presence, competitor analysis, target audience research and identification of weak points in the current funnel.
- Diagnostic Report
- KPI Definition (Project Objectives)
Structure
Proposal & Action Plan
Presentation of the commercial proposal, definition of the traffic/production investment, design of financial targets and team allocation.
- Strategic Proposal
- Macro Timeline
- Engagement Contract
Map
Mapping, Journey & Editorial Line
Sales funnel mapping, campaign architecture, editorial calendar planning, tone of voice and production briefs.
- Content Roadmap
- Ad Matrix
- Customer Journey Guide
Operate & Optimize
Publishing & Constant Adjustment
Operate (Publishing): design, copywriting, paid traffic campaign launches, automations and content publishing. Optimize (Constant Adjustment): A/B testing, weekly data analysis, small audience/ad tweaks and periodic reporting meetings.
- Live ads and content
- Real-time Performance Dashboard
- Monthly Alignment Meetings